Hi, I’m Michelle Ora*
I help service-based businesses market, sell and scale their operations by setting up systems and processes that are easy to use.
Areas of Focus
Diagnostic & Strategy
Uncover what's working, what's broken, and where to focus first through targeted assessments and clear, prioritized recommendations.
Operations & Systems
Design and improve the internal processes, tools, and documentation that keep your business running smoothly as you scale.
Marketing & Sales Enablement
Build practical marketing and sales systems that align teams, clarify handoffs, and support consistent revenue without adding unnecessary complexity.
Implementation & Execution
Turn plans into action by launching initiatives, rolling out systems, and ensuring teams adopt new ways of working successfully.
Services
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Embed an experienced operator into your business on a part-time basis to own the systems, processes, and execution that keep things running — without the cost of a full-time hire.
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Document and streamline how work gets done so your team can operate independently, onboard faster, and deliver consistent results.
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Clarify who you serve, what makes you different, and where to focus your energy so your business grows with intention.
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Streamline the processes, tools, and data that support your sales team, from pipeline management to reporting, so deals move faster and nothing falls through the cracks.
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Assess your current tools, identify gaps, and recommend and set up the right software so your tech works together instead of against you.
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Set up the structures, tools, and workflows your team needs to execute consistently — on time, on scope, and without constant check-ins.
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Select, configure, and optimize the right CRM for your business so your contacts, pipeline, and customer data are always clean, accessible, and actually used.
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Design and build a website that clearly communicates your value, converts visitors, and grows with your business.
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Build repeatable systems for attracting and capturing qualified leads — so your pipeline isn’t dependent on referrals or word of mouth alone.
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Develop a clear, cohesive brand identity — including positioning, visual direction, and messaging — that resonates with your ideal clients.
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Build and manage email systems that nurture leads, stay in front of clients, and drive revenue without requiring constant manual effort.
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Write clear, compelling copy for your website, proposals, emails, and marketing materials that speaks directly to your audience and drives action.
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Turn client wins into polished stories that demonstrate your value and give prospects the confidence to work with you.
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Guide your team through transitions — new tools, processes, or structures — with clear communication and support that drives adoption instead of resistance.
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Equip your team with the knowledge, resources, and hands-on training they need to confidently use new systems and ways of working.
My Philosophy
TEST ⊶ ITERATE ⊶ GROW
“Clear, concise communication and the utmost professionalism have earned Michelle our team’s admiration and gratitude from the start. From the lens of a small business owner, Michelle is one of the few who can make your life substantially easier and catalyze those important projects that had previously never taken off. She does so right out of the gate due to her intuitive nature, laser-sharp organization, and communication. Michelle has truly injected professionalism and positivity into Angel City Lumber, providing leadership through example and propelling us into a higher mode of operating in the short time she’s worked with us. And what’s more, Michelle is just a general joy of a person to be around; truly and certainly a gift to any organization.”
How we can work together
Workshop / Intensive
a focused, time-boxed session to solve a specific problem or build something together in a day or two
Retainer / Ongoing Support
for clients who want consistent access without committing to a full fractional engagement
Advisory
lighter-touch guidance, calls, and strategic input for founders who mostly want a thinking partner